Iran’s market and Iranians have complicated buying behavior which are influenced by many factors. One of these factors is environment. Presence of signs of a brand in an environment results in positive and long-lasting effect on consumers’ minds. Ambient advertisements and above all billboard advertisements have become one the most effective advertising tools in Iran. However, advertising tool type and the way it is used, play important roles in determining how effective it is.
Iran Medium by it’s professional graphic department, advertising experts and deep communication with governmental advertising contractors is ready to respond to it’s customers’ needs.