Market Research is the systemic gathering of information about and analysis of the factors that influence an industry: emerging trends, customer behavior, brand positioning, product usage, etc. The data generated through market research is an invaluable tool for professionals working in brand marketing, competitive intelligence, or business strategy.
Iran Medium’s Market Research department, is one of the most famous teams in this field in Iran and Middle East. Experts in this departments are Phd and Master educated persons in marketing and market research science from the best universities of Iran and the world and all have high experiences in many industries.
Research can be considered as the most basic stage in any business. Marketing is the same case.